Co-branding name-brand products for use as promotional merchandise is a popular marketing strategy. Businesses can leverage the brand love consumers have for name-brand products and enhance the value of receiving these products, which can be very impactful. Name brands from Under Armor to Hydro Flask to Puma offer up their products for promotional co-branding. One company that many businesses dream of co-branding as promotional products is Apple, Inc. In this article, we’ll explore the benefits of co-branding promotional products with Apple and how to do it effectively.
Why should you co-brand promotional products with Apple?
Apple is one of the most recognizable and influential brands in the world. The company’s products are synonymous with high quality, innovation, and style. By co-branding products with Apple, your business can leverage this reputation and gain credibility and exposure.
Having your brand alongside the Apple logo is very powerful, and it can help you stand out among your competitors. Additionally, co-branding with Apple gives customers a sense of security as they know they’re buying from a reliable and trusted company. This also allows businesses to target audiences who may not have heard of their brand before but are familiar with Apple.
Since Apple’s products have a reputation for being high-end, co-branded products can be perceived as more valuable, leading to increased sales and profits.
What types of promotional products can be co-branded with Apple?
Apple’s product lineup includes a range of devices and accessories, including iPhones, iPads, Apple Watches, AirPods, and more. When it comes to co-branding promotional products with Apple, there are several options:
- iPads: Co-branding with Apple can be a great way to capture the attention of tech-savvy consumers. You can co-brand iPads with your logo and branding, offering customers a valuable device that features both brands.
- AirPods: AirPods are becoming increasingly popular with consumers. Co-branding AirPods with your logo and Apple’s branding can be an effective way to reach current and potential customers.
- Phone Cases: Phone cases can be a great option, especially since most people own a smartphone these days. You can design a phone case that features your company’s brand. This will make your phone case stand out from the competition and provide valuable exposure for your brand.
- Accessories: Another option is to co-brand accessories that are designed to work with Apple products. For example, you could create a set of wireless headphones or a charging dock that is compatible with Apple devices and features your branding.
How Can you Use Apple Products As Promotional Merchandise?
- Awards: To acknowledge and reward your top clients, exceptional employees, and important vendors, consider using Apple products as prizes.
- Gifts: Consider gifting executives, important customers, and valued vendors with Apple products during special events or as a goodwill gesture.
- Prizes: Use Apple products as rewards for different promotional activities like social media contests (“share to win”), purchase incentives, referral programs (“refer to win”), survey rewards, and event prizes for raffles, contests, or giveaways.
- Sales Campaigns: Implement sales campaigns where customers who place large orders receive Apple products as rewards. This strategy has proven to create hype around your brand and products, leading to greater engagement and increased sales.
How to co-brand effectively with Apple
When it comes to co-branding promotional products with Apple, there are a few things to keep in mind to ensure that your efforts are effective:
- Choose the right product. The Apple products you choose should be relevant to both your business and Apple’s brand.
- Make sure what you choose is also something that your target audience will find valuable and useful.
- Work with a reliable Promotional Merchandise Distributor who has access to suppliers that can provide co-branding on legitimate Apple products.
In conclusion, co-branding promotional products with Apple can be a powerful way to increase exposure, drive sales, and gain credibility. By choosing the right product, designing it carefully, and considering the legal implications, you can create a successful co-branded campaign that benefits both your business and Apple.
If you’re interested in co-branding promotional products with Apple, don’t hesitate to reach out to one of our sales representatives today. They’ll be happy to answer any questions you may have and help you get started on your co-branded promotional product journey!