Promotional advertising has a long history, but the need for promotional products nowadays is one of the most highly debated topics among marketing professionals. Whether or not you decide to invest in promotional products is an important decision to make, especially if you’re launching a new business. Luckily, you came to the right place. In this article, we evaluate the possibilities and reasons for promo products to help you make an informed decision.
Increasing Brand Awareness
When your brand is out of sight and out of mind, it’s practically impossible to run a profitable business. Word of mouth can only get you so far in an increasingly competitive market, making promotional products an investment worth considering. There have been many studies and plenty of statistics that show just how effective promo products can be at increasing the effectiveness and first impression of your brand. The products you choose can also add a personal touch to your general marketing message and generate buzz about your business on a local level.
Access to Advertising Space
Billboards, social media campaigns, and television ads are only some of the costs that companies accrue while trying to get the word out about the products and services they provide. A majority of people spend eight to ten hours in one place every day. If a current or prospective customer uses one of your promo products at home or in the office, you have secured one of the most valuable advertising spaces for a more affordable price than you’d pay for other spaces.
Recruiting Brand Ambassadors
With so many companies focusing their efforts online, promotional marketing has been exceedingly neglected. What that means is that there are plenty of opportunities for you to pave the way for your business and put it on the map with the help of tangible items that potential customers actually need or want to use. Best of all, those potential customers become walking billboards for your brand, increasing the potential for visibility, engagement, and conversions.
We hope that you’ll take these reasons for promo products into consideration when developing your brand strategy. With more than 30 years of experience, providing a clear message for our clients is an expertise and passion that continues to evolve at MSP Design Group and we proudly offer more than 100,000 branded items to choose from. Please don’t hesitate to contact us with any questions about this article or our services.