Tradeshows are Back! Here’s How to Draw Attendees and Hold Their Attention
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2.5 minutes
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Date Posted:
August 8, 2022
Time to shake off the cobwebs and replace your displays!
If you want to make sure your next tradeshow appearance is a success, now is the time to get ready to attract attendees and keep their attention.
From high-quality eye-catching displays, to placement of products, here are some tips to help you choose the right display for your next tradeshow experience:
Make a Good First Impression with your Tradeshow Display
Tradeshows are all about making a good first impression, so make sure your booth looks professional and inviting.
Having high quality displays are worth the investment. They will make your booth look more polished and put together, which will attract attendees.
Knowing what type of event your going to, and who you’re trying to reach, will help determine what size of tradeshow display package would be the best fit for you.
Event location is quite often the deciding factor as to what size of a display would be the best fit for your efforts. Outdoor events provide the opportunity for a tent and a lot of signage, while some event locations are indoors and may have limited space. The option to have either a tent as part of your display, or just a display that fits well in a 10′ x 10′ booth, is most likely a simple choice.
Our Tradeshow Lookbook showcases several types of display packages that make it easy to stand out at your next event. If you have any questions on what might be the best fit for your needs, let one of our MSP Design Group Consultants help you.
Group Products Together Attractively
When potential customers are walking by your booth, you want to make sure they stop and take a look. A great way to do this is by creating a visually appealing product grouping. This could involve placing your products in a certain way, using props, or adding signage.
Display a Mix of Large and Small Items
If your booth is mostly small items, it can look cluttered and overwhelming. Adding in a few larger pieces will help break up the space and make it more inviting. Conversely, if your booth is mostly large items, it can look empty and bare. Adding in some smaller items will help fill the space and make it more inviting.
Clear and Legible Signage
Your signage is one of the most important tools you have to attract attendees to your booth. Make sure your signage is clear, legible, and easy to read from a distance. Our MSP Design Group consultants can help ensure your signage is clear and legible.
These are just a few tips to help you attract attendees and hold their attention at your next tradeshow.
We’re Here for You
Whether you’re looking for new ways to market your products or just trying to refresh your display, we’ve got you covered. So what are you waiting for?
Take a look at our Tradeshow Lookbook and contact us to help you make your next Tradeshow appearance a success!
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