Promotional products can be a great way to attract leads and generate interest in your brand at trade shows. Here are some tips on how to effectively use promotional products:

1. Choose the right product: Your promotional product should be relevant to your brand and useful for your target audience. It should also be easy to carry around and not too bulky or heavy.
2. Brand your products: Make sure your logo and branding are clearly visible on your promotional products. This will help people remember your brand and associate it with the product.
3. Give them away strategically: Don’t just give out your promotional products to anyone who walks by your booth. Instead, try to engage with potential leads and give the products away as a reward for participating in a game or activity at your booth or after they provide their contact information.
4. Use them to start conversations: Your promotional products can be a great conversation starter. Use them as an icebreaker to strike up a conversation with attendees and learn more about their needs and interests.
5. Create a sense of urgency: Use your promotional products to create a sense of urgency and encourage people to visit your booth. For example, you could offer a limited quantity of a popular product or give away a prize to the first 100 visitors to your booth.

By following these tips, you can effectively use promotional products to attract leads and generate interest in your brand at trade shows.