How will the Coronavirus impact your marketing plan?

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February 10, 2020

As we see an increasing number of postponed events and closed operations, marketers should take a look at their 2020 plan and prepare to pivot. 

1. Event cancellations  

Tradeshows, conferences, tournaments and other events have already started to show an increase in cancellations.  Consider other unique ways to reach attendees at home or at their desks by organizing virtual events and shipping swag participation kits.

2. Delayed shipments

The largest impact to marketing supply levels due to shipping delays is expected to hit in April and May.  Plan to order ahead now from stock within the US to beat supply shortage. MSP provides warehouse stocking arrangements so you can pre-order enough marketing supplies to last throughout any shipping interruptions. 

3. Supply impacts

Cancelled shipments from China are causing supply chain issues across the industry, and things like hand sanitizer, medical masks, or other wellness kits are in low supply.  Let us know if you are looking for a high-demand item, and we can source it from hundreds of vendors to hit the supply you need. 

4. Tourism reductions

With reduced flights, our national tourism industry is projecting a significant decline in the coming warm season.  Start brainstorming ways to drive more traffic from your local constituents to carry you through the year

5. Internal initiatives

Team building events and corporate gatherings may be delayed as your employees become increasingly vigilant about limiting physical contact.  Communication is critical. Make sure that your corporate policies and CDC guidelines are posted clearly throughout the office using easily removeable wall decals. 

 

We are offering reduced pricing and 48 hour turnaround time on CDC-approved COVID-19 guideline signage for your business. 

Contact us for more information. 

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