Are you looking for a way to cut down on costs when it comes to promotional merchandise? Whether you are in the process of launching a startup or you are trying to build brand recognition on a tight budget, buying in bulk can be advantageous in many ways. Promotional merchandise provides you with an opportunity to market your business to existing and prospective customers with little to no effort and buying and bulk can help you accomplish some of those marketing objectives without breaking the bank. We took the liberty of rounding up all the potential benefits to help you decide whether going wholesale is in the best interest your business.
Benefits of Ordering in Bulk
Affordability: One big goal of any growing business is to reach that target audience and increase brand recognition. Compared to other marketing materials and mediums, promotional items come as a relatively small investment to most businesses. The more you buy, the less you pay per promotional item. Although there may be a minimum order quantity you have to meet, most wholesale distributors and manufacturers offer incentives in the form of quantity discounts. That decreased cost per unit can help your bottom line and let you set some money aside for other marketing needs.
Availability: Another benefit of buying promotional merchandise in bulk is that you won’t run out anytime soon. If you attend a lot of conferences, trade shows, and other industry events, you already know how important it is to show up with a collection of corporate swag. Continuously spending on promotional apparel or products can put a dent in anyone’s marketing budget but having an inventory of giveaways will prevent you from spending more than you should on promotional advertising. Plus, you can stockpile your promo items by theme to stay prepared for specific events.
Going Green: By ordering in bulk, you are also effectively using fewer packaging materials, transportation services, and other resources. A lot goes into making those reusable water bottles and USB flash drives you collect at the trade shows you attend but buying in bulk minimizes the extra steps taken to produce and deliver those products to you. Being a green business is a big selling point for existing and prospective customers who care about the environment.
Now that you know the many benefits of ordering in bulk, we hope that you have been inspired to look at wholesale in a whole new light. MSP Design Group has more than 30 years of experience in providing promotional services in Virginia Beach and beyond. We offer more than 10,000 promotional products to choose from and can help you cultivate a collection of customized merchandise that helps your brand stand out. Please feel free to contact us with any questions about this article or our services. We look forward to hearing from you!