Black Friday is a great opportunity to boost your sales, attract new customers, and increase your brand awareness. But how can you stand out from the crowd and make the most of this busy season? The answer is simple: promotional products.
Promotional products are items that feature your logo, name, slogan, or message, and are given away or sold to your target audience. They are powerful marketing tools that can generate up to 344 impressions per month, increase brand recall by 85%, and improve customer loyalty by 82%.
But how can you use promotional products to supercharge your Black Friday marketing campaign? Here are some tips and ideas for to get different aspects of your business ready:
Enhance Your Employee Experience
First you need to make sure your employees are ready for Black Friday. They not only need to find ways to motivate, engage, and be appreciated. They need to stand out among the crowd as the people your customers need to speak with if there are any questions.
Promotional products can help you with all these aspects.
You can use promotional product to:
Boost employee morale and productivity.
You can use promotional products to recognize your employees’ achievements, celebrate their milestones, and encourage their performance. For example, you can offer a free branded mug or a coaster for completing a project, or a free branded hoodie or a blanket for reaching a goal.
Improve employee retention and loyalty.
You can use promotional products to reward your employees’ loyalty, show your gratitude, and increase their satisfaction. For example, you can offer a free branded backpack or a laptop sleeve for an anniversary, or a free branded watch or a necklace for a promotion.
Enhance employee communication and collaboration.
You can use promotional products to foster teamwork, creativity, and innovation among your employees. For example, you can offer a free branded puzzle or a game for solving a problem, or a free branded journal or a sketchbook for sharing an idea.
Of course, having a nice shirt with your company logo helps greatly in being easily seen by customers, so we can’t leave that out. After all, your employees may need to be more easily seen and recognized by your customers on Black Friday.
Now that your employees are taken care of, you need to make sure you have product to give away, or even sell. But you need to make sure you stay within budget, and the steps aren’t time consuming or stressful.
Cut Costs, Save Time, Avoid Stress
You need to consider factors such as quality, quantity, price, delivery time, and supplier reputation. Promotional products can help you save money, time, and hassle.
With proper planning, your product selection can not only pay for itself, it could also help garner a nice profit – while avoiding stressful situations.
Here are some ways how this happens.
So, choose promotional products that:
Match your brand identity and target audience.
You want to select items that reflect your brand values, personality, and message, and that appeal to your ideal customers. By doing this, you’re extending your marketing efforts by encouraging your customers and employees to promote your brand wherever they go. For example, if you are a sustainable fashion brand, you might want to choose eco-friendly products made from organic cotton or recycled materials.
Are useful, durable, and memorable.
You want to select items that your customers will use frequently, keep for a long time, and remember fondly. For example, if you are a coffee shop, you might want to choose reusable cups or travel mugs that customers can bring back for refills.
Have a high perceived value and a low cost per impression.
You want to select items that offer a great return on investment and a low cost per exposure. For example, if you are a tech company, you might want to choose wireless chargers or earbuds that customers will use daily and show off to their friends.
Are easy to order, customize, and deliver.
You want to select items that have a fast turnaround time, flexible options, and reliable service. For example, if you are an online retailer, you might want to choose drop shipping services that can handle the printing,
We’re here to help you identify the best products for your employees and customers, whatever those products may be.
But having all these products to sell is one thing, what about marketing or selling your products or services? We have this covered as well…
Useful Addition for Your Marketing Efforts
From social media to in your brick-and-mortar store, promotional products are a great tool that you can use. In fact, we know this tool online as the “merch link in bio” part of your business. In fact, you may have already identified those influencers in your niche that are very open at promoting your company, that’s great! Or you need to create a pop-up shop to do a promotion. Either way, promotional products can be a useful addition to your marketing efforts.
Include promotional products:
- With your social media marketing to promote your sales in advance.
You can create posts, stories, reels, or videos featuring your promotional products and tease your Black Friday deals. You can also partner with influencers who can showcase your products and drive traffic to your website or store. For example, you can send them a branded hoodie or a tote bag with a coupon code inside.
- To create a sense of urgency with countdown timers, flash sales, or limited-edition products.
You can use promotional products to create scarcity and exclusivity, which can motivate customers to act fast. For example, you can offer a free gift with purchase for the first 100 customers or create a special product bundle that is only available on Black Friday.
- And leverage email marketing to remind your subscribers about your Black Friday offers and encourage them to shop.
You can use promotional products to entice them with discounts, free shipping, or loyalty rewards. For example, you can send them an email with a personalized offer based on their previous purchases, such as a free branded mug if they spend over certain amount.
The options available for using promotional products as an added tool are limited by your imagination.
Now that you’ve have your employees taken care of, and your products selected to sell or giveaway as part of your marketing efforts… how can you boldly grow?
The fact is, you need to find new ways to attract customers, retain existing ones, and differentiate yourself from competitors. Promotional products can help you with all these goals.
Boldly grow by using Promotional Products to:
Generate leads and referrals.
You can use promotional products to capture the attention and contact information of potential customers, or to incentivize existing customers to refer others to your business. For example, you can offer a free branded pen or a sticker in exchange for an email address, or a free branded t-shirt or a water bottle for a referral.
Increase customer retention and loyalty.
You can use promotional products to reward your loyal customers, show your appreciation, and increase their satisfaction. For example, you can offer a free branded calendar or a planner for a repeat purchase, or a free branded keychain or a magnet for a positive review.
Create brand awareness and recognition.
You can use promotional products to spread the word about your business, increase your visibility, and enhance your reputation. For example, you can offer a free branded hat or a sunglasses case for a social media mention, or a free branded notebook or a pen for attending an event.
As you can see, promotional products are versatile, effective, and affordable marketing tools that can help you supercharge your Black Friday campaign. Whether you are looking for ways to improve your marketing, buying, or the cultural aspects of your business, you can use promotional products to achieve your specific goals and grow your business boldly.
If you are looking for the best promotional products for your Black Friday campaign, look no further than MSP Design Group. We are the leading online supplier of high-quality promotional products at unbeatable prices. We have thousands of products to choose from, ranging from apparel and accessories to office supplies and tech gadgets. We also offer fast delivery, easy customization, and excellent customer service.
Don’t miss this opportunity to boost your sales, attract new customers, and increase your brand awareness with promotional products. Contact us today and get ready to supercharge your Black Friday!