Conferences, seminars, and trade shows are just some of the spaces where promotional advertising can be used to the benefit of your brand. Anyone who’s attended a corporate event can remember the freebies and goodies they took home, but not all promo products are created equal. You must determine who your target audience is as well as what kind of products they might actually need or want. By choosing unique promotional products that are amusing, unusual, or even useful, you can differentiate yourself from the competition and leave a lasting impression on prospects. We rounded up some distinct ideas to help you implement an effective promotional product campaign of your own.
Unique Promotional Products
Beach Balls: If you’re looking for a low-cost marketing tool that can put the fun back in business, a beach ball featuring your company logo will certainly draw attention. Nothing says summer in the sun quite like a beach ball, and we’re confident that your prospective customers will appreciate having something to bring home to the kids.
Fidget Spinners: The business world can be tedious and taxing at times, but you can help your target audience relieve stress and eliminate boredom by handing out the hottest promotional toys on the scene. Fidget spinners are oddly soothing and hypnotic, providing the perfect distraction for people who may have trouble focusing on the job.
Paracord Bracelets: Although fashionable promo products are aplenty at marketing events, functional jewelry is often overlooked. Paracord bracelets double as survival tools that can be worn by anyone who enjoys the great outdoors. In an emergency situation, you can use a paracord bracelet for fishing, sewing, building shelters, and so much more.
Sunglasses: Though they may not seem as unique as the other ideas we’ve highlighted, sunglasses are not only stylish and affordable but they also come in a wide variety of colors and styles. Squinting at the sun is never fun, but sunglasses provide protection from UV rays and the blinding white sand at the beach your customers look forward to.
USB Drives: Usefulness is key when it comes to choosing the right promo product for an upcoming event. One of the most popular products among people who attend corporate events are undoubtedly USB drives. USB drives can hold several gigabytes of data, which is more than enough space for clients to store documents, photos, and other materials.
Hopefully, these unique promotional products inspire you to avoid giving away generic items that prospective customers receive all too often. MSP Design Group proudly offers more than 100,000 products to choose from and a wide range of branding services that can help you put your business on the map. Please contact us today with any questions.