Equine Therapeutic Facility

An equine therapeutic facility outside Cape Cod, Massachusetts, rehabilitates and trains rescue horses and other animals to work with children of all abilities and needs, including autism and other disabilities. Each week, approximately 100 children visit the 30-acre farm to participate in horseback riding, movement classes, and sensory trails—offering them a break from daily challenges. The facility’s mission is to build upon each individual’s abilities by providing life skills and opportunities to succeed, helping them overcome obstacles and become more self-sufficient in their lives.

THE TACTIC

To foster a unified sense of belonging and enhance the experience for the children, MSP Design Group provided a branded apparel solution:

  • Branded Gear: MSP Design Group partnered with the facility to outfit the children in the same branded gear worn by the volunteer staff.
  • Apparel Customization and Delivery: MSP’s team managed every detail—from color selection to final design—and delivered 130 customized jackets and T-shirts featuring the facility’s logo.

THE SPECIFICS

The branded jackets and T-shirts, customized with the facility’s logo, are proudly worn by both children and volunteers, reinforcing a sense of unity. For the children, wearing the same apparel as their mentors helps erase differences, making them feel like part of the team. 

Leadership has also used promotional items to show appreciation for volunteers and is exploring ways to fund future projects—such as a $4,000 playground—through MSP-designed merchandise.

THE RESULTS

Children at the equine therapeutic facility now enjoy an increased sense of confidence and belonging, with the branded gear serving as a point of pride. Staff members have observed the positive psychological impact the apparel has on each child. Volunteers also feel more valued, and a new fundraising initiative featuring hats and other merchandise showcasing the organization’s 40 rescue horses is helping secure funding for essential resources.

THE TAKEAWAYS

  • MSP Design Group’s custom-branded solutions foster unity, confidence, and pride.
  • Promotional items effectively support recognition and appreciation, benefiting both volunteers and participants.
  • MSP offers tailored solutions, including fundraising merchandise, that provide meaningful returns on investment while supporting impactful community initiatives.