As a budding young business just bursting on the scene, you can start building brand recognition by giving away promotional items. Conferences, trade shows, and other events provide excellent opportunities for you to showcase your products or services with eye-catching giveaways, but you may have more success engaging your target audience by choosing a specific theme. Finding the right theme for your business giveaways can be tricky. Luckily, this guide will teach you the basics about homing in on your exclusivity to generate buzz about your brand or exhibit booth.

Finding the Right Theme for Your Business Giveaways

• Take a cue from your key messages. You shouldn’t just pick a promotional theme and run with it. You should find a way to combine your brand message with the interests of your target audience. Choosing your promotional products at random won’t necessarily help trade show attendees or prospective customers remember who you are or what you do. If you can find giveaways that align with your marketing objectives, you gain the competitive edge.
• Get to know your target audience. Are your prospective customers outdoorsy, environmentally conscious, sports fans, parents, or simply trying to lead a healthy lifestyle? Spend your time learning more about your existing and prospective customer base, so you can cater to their needs and wants with thoughtful giveaways that will leave a lasting impression. Show customers how much you value them by handing out giveaways that they will actually use, such as lip moisturizers, hand sanitizers, pill boxes, tissue packs, or stress relievers. Give outdoorsy customers and sports fans a reason to root for your business by handing out beverage koozies, carabiners, caps, reusable water bottles, or tote bags for picnics and tailgating.
• Choose something cool and current. The promotional items you choose should relate to the professionals in your industry. Tech giveaways are a big hit among education, financial, healthcare, IT, and nonprofit professionals, and giveaways such as earbuds, USB flash drives, or power banks will do all the advertising for you.

Whether you are trying to reenergize your existing customers or attract new customers to your business, promotional products can help. Finding the right theme for your business giveaways is easier than ever before with the help of MSP Design Group. We have more than 30 years of experience in promotional services and our selection of corporate swag features more than 10,000 products to choose from. Visit our website or contact us today to learn more!