Create a Buzz
Buyers have a choice in where they take their business, so you need to create an experience that gets customers talking. Word of mouth is one of the strongest ways to generate qualified leads, with nearly 75% of buyers saying recommendations from family or friends is key in their ultimate purchase decision.
As you think about creating this buzz, look to your current community—which should include both your current and prospective customers—and identify influencers who you feel could extend the reach of your business. This could be someone who has an engaged social media following, deep connections in the local community, or has lived the lifestyle for a number of years. These are a few examples, but there isn’t one perfect persona; you should be looking for someone who can help authentically promote your business to their network.
Since you are asking these influencers to help you, be prepared to offer them something in return. Consider putting together lifestyle bags with swag they can use in the lifestyle and show off to family and friends. For the boating community, some examples could be:
- Dry bags
- Waterproof first aid kits
- Fold and go hats
- Clear bags. Many events now require these on entry, and people will scramble to find them.