Promotional products, also known as advertising specialties, are purchased by a wide variety of individuals and organizations for different reasons. Here are some examples of who may buy promotional products:
- Businesses: Companies of all sizes and industries use promotional products as part of their marketing strategy. They may give away branded items such as pens, tote bags, or water bottles at trade shows, conferences, or events, or use them as corporate gifts to customers, partners, or employees.
- Nonprofit organizations: Nonprofits may use promotional products as a way to spread awareness of their cause or to thank donors and volunteers. For example, a charity may give away branded t-shirts or wristbands to participants of a fundraising event.
- Schools and universities: educational institutions often use promotional products as a way to promote school spirit or to reward students for achievements. For instance, a university may give away branded hoodies to new students during orientation week.
- Government agencies: Government agencies may use promotional products to promote public health or safety campaigns, or to educate the public on issues such as voting or emergency preparedness.
- Individuals: Some people may purchase promotional products for personal use, such as customized t-shirts or mugs for a family reunion or wedding.
These are just a few examples of who may buy promotional products. Ultimately, anyone who wants to promote a brand, cause, or message can benefit from using promotional products as part of their strategy.