Sometimes trying to drive results with promotional products can be a challenge. This is usually due to the selection of the right products that people actually want and can deliver real impact. Thankfully, ASI released their Ad-Impressions study that helps us to solve the difficult challenge of selecting products by helping us to build trust for your brand and potentially increase the ROI of your marketing efforts.

When it comes to promotional products, the items you select should add social proof to your brand and therefore should build trust with current and potential customers. In order to do this the products that provide the most return are ones that people will use on a regular basis, thus increasing the number of people seeing those items.

This is what we call an impression. The more people see your items, the more impressions there are.


cost per impression

On average, the cost per impression for a promotional product is a fraction of a penny compared to cost per impression for a social media ad. This means that your ability to gain a significant return-on-investment using Promotional Products is very positive from the start. What you have to do now is maximize your investment by selecting the right assortment of promotional products.

How do you decide which promotional products to select?

Start with knowing your target customer by answering these two questions:

  • How old is your target customer?
  • Is your target customer a man or a woman?

This is where ASI’s Ad Impressions Study comes in and helps us to quickly point to the top 5 most influential promotional products based on age and gender.

This study measures which products have the greatest impact on consumers and generate the most business for advertisers and was based on data analyzed in the fourth quarter of 2021 that includes the results of 39,451 surveys completed throughout the United States.

Choosing which products to use is about finding the products that provide the most return by influencing potential and existing customers.

Customers will be wearing and using your promotional products in their daily lives where potentially thousands of people will be seeing your logo on a regular basis. These moments, these impressions, are where social proof and influence is of significant importance. People gravitate towards companies that other people are in support of. People support companies and influencers by purchasing their merchandise.

Therefore, what we need to look for are those items that work best to influence your customers. Knowing who your target customer is will help determine which products will perform best.

In this blog post, we will take a closer look at the results of the study that focuses on age and gender and explore which promotional products you should be selected in order to build your brand and ultimately increase revenue!

What products work best to influence my customers?

It depends. How old are your customers? Are they a man or a woman? Where are they located?

A difference in age may help determine if you’re needing to focus on the need to obtain performance wear or not. Performance wear is cited as the top of influential products for 25 to 34-year-old’s, whereas most other age groups are influenced more by outerwear.

To help you quickly, here are the top 5 most influential promo products among consumers by age range:

We will dive further into the location portion of this study in an upcoming blog post, so please stay tuned!

5 Most Influential Promo Products Among Consumers 18-24 years old

5 Most Influential Promo Products Among Consumers 25-34 years old


5 Most Influential Promo Products Among Consumers 35-44 years old

5 Most Influential Promo Products Among Consumers 45-54 years old

5 Most Influential Promo Products Among Consumers 55-64 years old

5 Most Influential Promo Products Among Consumers 65+ years old

5 Most Influential Promo Products Among Men

5 Most Influential Promo Products Among Women


The goal with selecting the right promotional products is to influence people to take a certain action. Whether that’s buying a product or service, signing up for a subscription, or simply visiting a website, promotional products are one of the most effective ways to achieve this goal.

When choosing promotional products for your business, take into consideration the needs and wants of your target customer. These results can help guide your promotional product selection process and ensure that you’re obtaining items that will be most influential in driving your business to boldly grow. The right promotional product selection could make all the difference. Good luck!

Published On: November 29th, 2022 / Categories: Marketing Strategy / Tags: /