Signage plays an important role in building brand awareness. By hanging a quality banner in front of your store, along a busy roadway, or at the corner of a busy crossing, you can attract new customers and help them differentiate you from the competition. You can also hang banners at concerts, festivals, seminars, and other events, but knowing how to install these versatile advertisements is key to turning them into effective marketing tools. In this guide, we explore some of the best ways to display banners, so you can take full advantage of every opportunity to advertise.

Best Ways to Display Banners

There are many different ways in which you can use banners to grow your business. Now, it’s time to put them to use! We’ll go into detail as to how you can hang your banners in a variety of settings.

On a Wall: Hanging your banner flush against a wall is one of the easiest methods available, especially if the surface is smooth and you have Velcro adhesive strips on hand. If the wall is uneven or made of brick, you may need screws or hooks to install it properly. We only recommend drilling into the wall if the banner will become a permanent display.

Between Posts: Whether you are advertising a grand opening or a limited time offer, hanging your banner between two posts is easy and straightforward. We recommend using grommets at all four corners, so the banner will be pulled taut between the two posts. You can also use rope, zip ties, or screws to secure the banner to the posts. If the banner is very large, you may want to consider using an extra post at the center to avoid potential damage in windy conditions.

From an Awning: You may not be able to compete with the scale or size of a billboard, but you can utilize high ground to ensure that your marketing message is seen by as many people as possible. Using rope or cord to string through the grommets, you can hang your sign from an awning or ceiling for all prospective customers to see.

On a Fence: Banners can be displayed at school and sporting events by using grommets and zip ties or hanging clips to attach the banner to a chain link fence. For other kinds of fences, you may need rope and anchors to attach the sign.

On a Table: From fairs to trade shows, there’s no better way to draw attention to your booth than with a high-quality banner hanging from the front of your table. You can secure the banner using rope, string, or hook-and-loop fasteners.

Now that you know some of the best ways to display banners, we hope that you’ll take these methods into consideration when preparing for a promotional event or increasing the signage around your storefront. At MSP Design Group, we specialize in creating promotional products that help businesses stand out from the crowd. If you would like to learn more about our banners, signs, and POP displays, please feel free to contact us today.