We’re thrilled to share an exciting leadership update that reflects our ongoing growth and commitment to delivering extraordinary value to our clients at MSP Design Group.

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FOR IMMEDIATE RELEASE

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MSP Design Group Welcomes Deborah Gaspar as Executive Vice President of Sales

Industry Veteran and SAAGNY Foundation Chair Brings 25 years of Experience to National Promotional Products Distributor

VIRGINIA BEACH, VA, September 26, 2025 — MSP Design Group is excited to announce that Deborah Gaspar has joined the team as Executive Vice President of Sales. With more than 25 years in the promotional products world and her current role as Chair of the SAAGNY Foundation, Deborah brings both deep industry knowledge and a genuine passion for helping businesses grow through branded merchandise.

A Career Built on Relationships and Results

Most recently, Deborah served as Director of Sales and Marketing at Zagwear, a PPAI 100 distributor that operates around the globe. Before that, she held leadership roles at Sky High Marketing as Chief Revenue Officer and at NC Custom as Director of Marketing.

What sets Deborah apart isn’t just her impressive resume — it’s her ability to genuinely connect with clients and understand what makes their businesses tick.

“We couldn’t be more thrilled to have Deborah join our MSP family,” said Dan Clarkson, CEO of MSP Design Group. “What impressed us most about Deborah wasn’t just her track record, but her authentic approach to building relationships. She truly gets that our job isn’t just to sell promotional products — it’s to help our clients tell their stories and connect with their audience in meaningful ways. That’s exactly the kind of thinking that makes MSP Design Group special.”

Making a Difference Beyond Business

Deborah’s commitment to the industry extends well beyond her day job. As Chair of the SAAGNY Foundation, she’s dedicated to giving back to the community and supporting charitable causes. SAAGNY—Specialty Advertising Association of Greater New York—is the largest regional trade association in the promotional products industry, covering New York, New Jersey, and Southern Connecticut.

Her volunteer work earned her recognition as Foundation Volunteer of the Year, but those who know Deborah say the real reward for her is simply being able to help others.

“The promotional products industry has given me so much over the years — incredible relationships, amazing opportunities, and the chance to help businesses succeed,” said Deborah. “Being able to give back through the SAAGNY Foundation feels like a natural extension of what we do every day—bringing people together and making connections that matter.”

Looking Ahead

When asked about joining MSP Design Group, Deborah’s enthusiasm is evident.

“I’ve watched MSP from afar for years and have always been impressed by their creativity and genuine care for their clients,” she said. “What really drew me in was their approach as a true partner rather than just a vendor. They have this amazing ability to take a client’s vision and bring it to life in ways that actually move the needle for their business. Plus, their in-house capabilities and that incredible facility in Virginia Beach mean we can control quality and timing in ways that really benefit our clients.”

Deborah is particularly excited about MSP’s philosophy: branded merchandise should be an investment that pays dividends, not just another line item in the marketing budget.

“When you get it right, promotional products don’t just sit in a drawer—they become part of people’s daily lives and create real connections between brands and customers,” she explained.

About MSP Design Group

MSP Design Group has been helping businesses sell more, engage more, and motivate more for years—working with everyone from Fortune 500 companies like Coca-Cola and GEICO to local businesses just getting started. Based in Virginia Beach with additional locations in Richmond and Troy, Virginia, MSP also operates a 100,000-square-foot facility that handles everything from custom apparel and branded products to warehousing and fulfillment.

What makes MSP different is their approach as a branded merchandise partner rather than just a supplier. They take the time to understand each client’s unique goals and challenges, then create customized solutions that actually drive results. With brand consultants nationwide and in-house capabilities that include screen printing, embroidery, and digital printing, MSP can handle projects of any size while maintaining the personal touch that keeps clients coming back.

The company’s tagline: Fortune Favors the Branded reflects their belief that smart, strategic use of promotional products can transform marketing expenses into revenue generators.

About SAAGNY Foundation

The SAAGNY Foundation serves as the charitable arm of the Specialty Advertising Association of Greater New York, focusing on community support and social services. The foundation embodies the promotional products industry’s commitment to giving back to the communities where members live and work.

Media Contact:
Joseph Judt
MSP Design Group
Phone: 833-978-0076
Email: info@mspdesigngroup.com
Website: www.mspdesigngroup.com