Now more than ever, branding is everything. In a society that often relies on social media to determine the value and reliability of a brand, how you choose to represent yours can be the difference between consumers doing business with you and overlooking you altogether. There are many reasons why turning your attention to product branding and packaging can financially benefit your company in the long run. Here are a few of the largest ones to take into consideration.
1. Brand Recognition
As you develop your brand, you’ll want consumers to recognize your products by your logo and packaging style. Take a page out of the playbooks of companies like Apple, Verizon, Walmart, Budweiser, Chevy, Heinz, and Kellogg. All of these have brand names and logos you probably thought of right away as you read through the list. Why is that? Because their product branding is recognizable and, most importantly, memorable. You can do this, too, by having a customized logo created for your brand that represents who you are. It doesn’t have to be complicated, either—after all, Apple’s is truly an apple.
2. Marketplace Trust
Once you’ve established yourself in the market and begun gaining traction, you’ll develop marketplace trust. The more consumers trust in the quality of your product and service, the more they’ll rave about it online and to their friends. Trust is everything, even splitting into factions of fan bases for competing brands (Starbucks vs. Dunkin, McDonald’s vs. Burger King, Chevy vs. Ford, etc.). Cultivate your target market’s trust level with you by going above and beyond in product branding and packaging. Maybe that means your product is packed in zero-waste packaging or has intricate design details that your consumers will appreciate. Whatever the case, make it relevant to your market and keep branding consistent and simple throughout. Trust will, in turn, create loyal customers that support you year after year.
3. Employee Satisfaction
When a brand is streamlined and beloved by its target market, your employees are more likely to enjoy working for you. Continue the company branding in the office’s design to make it feel special and something employees can take pride in. For instance, it’s well known that the employees of gaming companies like Epic Games and Blizzard take immense pride in where they work. Why? Because each has impeccable branding that crosses over into the workplace, making it a unique experience to be a part of. Happy employees will contribute to vibrant, powerful campaigns in the future.
4. Increased Business Value
Solid product branding and thoughtfully designed packaging will innately enhance business value as your company grows in the marketplace. With the right amount of traction, investors may begin to ask questions and partnerships can bloom from increased value. When you’ve got a good thing happening, others will want to be a part of it. This gives your company more leverage in the industry so you can continue to enforce your branding whilst adding to product offerings and services.
If you aren’t sure where to begin with product branding and/or packaging, we can help you get on the right track. With over 30 years of experience helping others nail their branding, we can help you generate brand awareness, build your customer base, drive revenue, and ultimately become a known company in your targeted industry. To get started, simply give us a call at 1-833-978-0076 and one of our team members will answer your questions and provide essential information about our services.
