Partner with Icons: Helly Hansen Workwear Meets MSP’s Precision Branding
MSP Design Group has earned approval as a select Helly Hansen apparel decorator—which means your team gains direct access to one of the world’s most prestigious performance brands. We’re talking about the full catalog, including their legendary workwear line that’s trusted by professionals across the most demanding industries on earth.
When your logo appears on Helly Hansen, you’re not just issuing uniforms. You’re aligning your brand with 140 years of Norwegian excellence and uncompromising standards.
140 Years of Engineering Excellence
Helly Hansen stands among the truly iconic names in technical apparel. Founded in 1877 when Norwegian sea captain Helly Juell Hansen revolutionized weather protection at sea, the brand has spent nearly a century and a half perfecting the science of keeping professionals dry, warm, and protected in the world’s harshest conditions.
This is a brand worn by Olympic sailors, professional ski teams, North Sea oil rig workers, and Arctic expedition crews. The distinctive HH logo represents proven performance where failure simply isn’t an option. When you outfit your team in Helly Hansen, you’re tapping into that legacy—signaling that your organization operates at the same tier of excellence.
Performance Wear: Where Champions Trust HH
Helly Hansen’s performance collection represents the pinnacle of technical outdoor apparel, refined through partnerships with professional athletes and extreme environment testing:
Sailing & Marine
The brand’s heritage. HELLY TECH® Professional garments protect Olympic racing teams and professional ocean sailors through conditions that would sideline lesser gear. Three-layer construction delivers absolute waterproof protection while maintaining breathability during high-output activity.
Ski & Mountain
Trusted by ski patrol, mountain guides, and resort professionals worldwide. Insulated jackets combine PrimaLoft® insulation with articulated design for unrestricted movement. These pieces transition seamlessly from lift operations to backcountry rescue.
Trail & Outdoor
Technical base layers featuring LIFA® fiber technology that wicks moisture while providing thermal regulation. The same fabric that keeps Arctic workers comfortable now serves trail runners and alpine hikers who demand performance without compromise.
Every piece in the performance line undergoes extreme condition testing because Helly Hansen’s reputation depends on real-world reliability, not marketing claims.
Workwear: Professional-Grade Protection
The Helly Hansen Workwear collection translates that performance DNA into purpose-built solutions for construction, utilities, trades, and industrial environments:
Chelsea Evolution Series: The workwear benchmark. Reinforced at stress points with four-way stretch panels where mobility matters most. Available in jackets, pants, and base layers that work as an integrated system. These garments are engineered for 10+ hour days in demanding conditions.
Manchester & Oxford Collections: Refined workwear that transitions from job site to client meetings. Technical fabrics with professional styling mean your team maintains appearance standards without sacrificing the durability that Helly Hansen is known for.
Base & Mid Layers: LIFA® and LIFA® Merino technologies regulate temperature and manage moisture—the foundation of comfort during physical work. These pieces prevent the sweat-then-chill cycle that plagues workers in variable conditions.
The workwear line includes specialized garments for welding, high-visibility applications, flame resistance, and arc flash protection—all engineered to the same uncompromising standards that built the brand’s reputation.
Two Collections Worth Your Attention
Crew Jacket 2.0
The bestseller across both performance and professional segments. HELLY TECH® Protection fabric delivers waterproof, windproof, breathable performance that's been proven in North Atlantic conditions. The clean design creates an ideal embroidery surface—your logo gets premium placement without competing with unnecessary details. This jacket performs equally well on a racing yacht or a winter construction site.
Paramount Soft Shell Series
Warm fleece backing meets weather-resistant outer shell. This series moves with your team while maintaining protection, making it genuinely useful across multiple seasons and work environments. The soft shell construction eliminates the bulk of traditional layering while providing superior comfort.
Technical Decoration That Preserves Performance
Here’s where most decorators fail: they treat technical apparel like cotton tees. They’re not.
Helly Hansen’s waterproof and water-repellent technologies require specialized decoration protocols. Our 100,000 sq. ft. facility handles these challenges daily. We apply specialty water treatments during embroidery that seal needle penetrations, maintaining the garment’s weatherproof integrity after your branding is complete.
Your investment stays protected. The gear performs as intended.
What This Partnership Means for Your Team
Quality sends signals. When your crew wears Helly Hansen—a brand synonymous with Norwegian engineering excellence and trusted by professionals at the highest levels—clients and partners immediately recognize the difference. The HH logo suggests you’re serious about equipping your people with the same caliber of gear chosen by Olympic athletes, offshore workers, and mountain rescue teams.
This is brand alignment at its most powerful: your company logo sharing space with one of the most respected names in technical apparel.
MSP Design Group bridges the gap between Helly Hansen’s world-class engineering and your brand identity. We’ll guide you through product selection across both performance and workwear lines, and execute decoration that honors both the garment’s technical properties and your logo’s integrity.
Ready to elevate your team’s gear to iconic status? Connect with our team to explore the complete Helly Hansen collection and discuss your branding objectives.
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